Motley Fool Money Twitter's Gift To Competitors
Nov 14, 2022
Jason Moser, a Senior Analyst at Motley Fool, and financial expert Matt Frankel dive into the ripple effects of a fake tweet that impacted Eli Lilly's ad strategy and stock. They discuss how this creates a unique opportunity for competitors like Snap, Facebook, and Instagram. Moser also highlights Disney's box office success juxtaposed with troubling news about layoffs. Additionally, they explore safe investment options, examining current returns in high-yield savings accounts and the growing interest in CD and I-bond investments.
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Disney's Profitability Challenge
- Disney's CEO, Bob Chapek, faces pressure to improve the company's profitability.
- The company's net margin has significantly decreased since 2017 due to investments in streaming.
Eli Lilly's Twitter Mishap
- A fake Eli Lilly Twitter account announced free insulin, causing the company to pull its ads.
- This incident highlights the risks of misinformation on social media for advertisers.
Capitalize on Twitter's Instability
- Companies should reallocate ad spending from Twitter to other platforms with better returns.
- Twitter's current instability presents opportunities for competitors like Snap and Meta.