Welcome to the Tearsheet Podcast. I’m Zack Miller. We’re kicking off a new series here on the podcast called Blocks. In this series, we’re turning to entrepreneurs and professionals who are building the next generation of financial services leaders to understand better how they did it. How did they start with an big audacious idea and execute on it? What were the techniques and tools they used to take their businesses to the next level? We want to drill down and understand the building blocks of their business — from their first target audience, to building the tech, to acquiring customers, making partnerships and expanding internationally. Our first guest is MoneyLion’s founder and CEO ,Dee Choubey. MoneyLion’s roots were in personal finance management and the firm rode its early success into an expansion into general banking services. Dee discusses how he determined what would be his initial target audience and where the opportunity was to serve them. We talk about how important this early focus is and how it helps serve the business as it grows. MoneyLion’s Dee Choubey is my guest today on the Tearsheet Podcast.