with Sophie Trelles-Tvede

In this episode of the OMR podcast, Trelles-Tvede—CEO and Founder of Invisibobble—sits down with OMR Editor-in-Chief Roland Eisenbrand to discuss the Invisibobble story. For Sophie Trelles-Tvede, founding Invisibobble was a headache. Literally. Invisibobble, you see, is in the business of hair ties—something that always gave Tvede splitting headaches. But thanks to a bad taste party and a university in England that really wasn't challenging her, she came up with the idea for Invisibobble.