Ep.#5 [THEME SIX]

I have personally wasted hundreds of thousands of dollars on failed marketing strategies…and I know I’m not the only one who feels like I’m throwing spaghetti against a wall while money flies out the window.

In last week’s episode, we framed up what marketing KPIs matter and how to connect those metrics to the financials. Today we’re going to talk about why it’s NOT NECESSARY to guess anymore by implementing an engineering approach toward marketing.

In today’s interview, I’m talking to Chris Sanchez, who is the lead advisor at Mint CRO (co-founded by one of the top marketing leaders at Microsoft). Mint CRO has provided CRO training and expert coaching to hundreds of entrepreneurs and marketers to accelerate growth, improve lead quality and sales conversions, and reduce ad spend. Clients have achieved 2X to 10X repeatable growth using Mint CRO’s systematic testing methodology, radically transforming their marketing results.

Chris shares with us Mint CRO’s eight-step process on how to take the guessing away from marketing so you can understand what your customers want–all for under $1,500! Yes, it really is that inexpensive to understand which pain point you solve for your customers, what free offer they want from your brand, and if they are even looking at the offer page that you spent tens of hours building.

The takeaway–There is a simple way to test your marketing to ensure your offer is something people actually want via an engineering approach toward marketing.

This methodology applies to every business–even Arkona (listen in to hear how we’ve used this strategy)!

// WATCH THE INTERVIEW ON YOUTUBE: Intentional Growth™ Podcast

What You Will Learn:

What Mint CRO is and why it allows companies to predict their growth.
Why the engineering approach to marketing allows business owners to invest strategically into their marketing so they get the return on marketing they desire.
The first thing you must have dialed in before you build a marketing funnel.
How to test messaging with a simple “thumb stopper” approach.
The three KPIs that define a winning message or tagline.
Why you should test an offer before the offer is even made.
Tools to use to clearly see if people are even engaging with your marketing efforts.
How an engineering approach to marketing can predict your customer acquisition cost.
Where this advertising approach can fit into a company's marketing strategy.

// USE YOUR FINANCIALS TO CLARIFY A PATH TOWARDS A MORE VALUABLE BUSINESS: Intentional Growth Financial Assessment

Bio:

Chris Sanchez is the lead advisor at Mint CRO, a marketing training company that helps entrepreneurs optimize their conversion rates and help businesses 10x their growth.

MintCRO

Chris on LinkedIn

Arkona Website

The 5 Intentional Growth™ Principles (5 Videos to Help Clarify Your Vision)

Intentional Growth™ Financial Assessment

Fractional CFO Services

You can also reach out to me via email at rtansom@arkona.io, or on my LinkedIn.

Raghuveer Parthasarathy, "So Simple a Beginning: How Four Physical Principles Shape Our Living World" (Princeton UP, 2022)