Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
166: How Influencers and Content Creators Can Massively Increase Conversions ft. Haafiz Dossa
Jul 8, 2024
Haafiz Dossa, a marketing tech and traffic tech expert with 21 years of experience, shares how influencers can harness performance affiliate marketing to regain control and boost profits. He discusses the evolving landscape of influencer marketing, emphasizing performance-based payments and the significance of personalized marketing strategies. The conversation also touches on the role of AI in streamlining campaign creation and enhancing content conversion, alongside tips for optimizing personalized swipe files to maximize effectiveness.
39:45
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Quick takeaways
- Influencers are shifting towards performance-based payment models, allowing for greater control and profitability in their marketing strategies.
- Customized marketing strategies, enhanced by AI technology, can significantly boost conversion rates by personalizing content for diverse audience segments.
Deep dives
The Significance of Influencer Marketing
Influencer marketing has seen substantial growth, with millions of individuals identifying as influencers or creators, particularly during the pandemic. An important shift in the industry is influencers transitioning to performance-based payment models, moving away from traditional flat fees for posts. This change reflects a broader market trend where businesses are focusing on profitability rather than mere exposure, resulting in over 50% of influencer deals now based on commission. As brands adapt, they must innovate to support influencers effectively, ensuring they have the necessary resources and strategies to drive sales.
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