130: The Storyteller’s Secret: Why Some Ideas Catch on and Others Don’t | with Carmine Gallo

Storytelling is the most underrated skill [among entrepreneurs]. ~ Ben Horowitze, famed venture capitalist Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. From Steve Jobs to Sheryl Sandberg to Richard Branson, successful leaders study and practice the art of storytelling in order to attract top talent, increase […]