NEXT.io Podcast Mathias Larsson: Why Innovation in iGaming Is Harder Than You Think
Jul 30, 2025
Mathias Larsson, Commercial Director at Awager, discusses the cutting-edge live-streamed slot machines that could revolutionize online casinos. He explains why players favor these immersive experiences over traditional games. The conversation also highlights the significant challenges in innovating within the iGaming industry, including logistics and regulatory hurdles. Larsson shares insights on market expansion strategies and the intricate dynamics of player psychology in live casino environments.
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Awager's Unique Product Journey
- Awager enables remote access to physical slot machines worldwide via streaming.
- The product evolved significantly after acquisition by a large private equity fund and rebranding.
Player Appeal for Live Slots
- Players seek live-streamed slot machines to replicate authentic land-based casino experiences.
- High-stakes players prefer physical machines' atmosphere, longer playtime, and unique titles unavailable digitally.
Scaling Through More Machines
- To scale Awager's one-player-per-machine model, acquire more physical slot machines.
- Focus on niche markets where players prefer higher stakes and longer sessions rather than mass scaling.