82. Brandin Cohen : Change The World By Becoming the Best Version of Yourself

Reflecting on the past 8/9 years of Brandin’s life

Spending 1 month in Kauai, Hawaii solo to disconnect & reground himself

Sticking to daily routines to help him stay centered & sharp

Commonality in leaders like Elon Musk, Albert Einstein, Kobe Bryant & Ben Franklin

Remaining calm in stressful situations

Building a team culture about Winning

From selling 1 stick at a time to flavor collaborating with Justin Bieber

Characteristics of building a $100+ Million Dollar Business

10+ month process of being acquired by Unilever

Using his relationships for Chapter 2 of Change The World

Focusing on Liquid I.V.’s growth vs worrying about an Exit Strategy

Deciding to step down as CEO & start a new chapter

Every situation is a winning decision or learning opportunity

Liquid I.V. Guiding Principles

Having two separate phones allows him to detach

Post acquisition : Making sure LIV Team & everyone around him was set up for success

Reprioritizing areas of his life & making lifestyle changes

Focusing on health to be at his peak performance to operate at his highest level

Morning routines : Journaling, yoga, peloton, weight / mobility training

Afternoon routines : Red light laser bed, cyro & infrared sauna

Living the Mamba Mentality Mindset

Story behind the note he wrote to his mom in 2006

We can all Change The World by being the best version of ourselves

Best advice from his father : Think for yourself + You can accomplish anything you set your mind to

Book recommendation : Elon Musk : Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Area of his life he need to put more effort into : Following his curiosity with new experiences and being more open to love

First step to reaching our inner potential : Just Start

Challenge for the listeners : Start writing down the things that you’re feeling on a piece of paper or in a journal