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Many online influencers promote the allure of SBA loans and low-capital investment strategies in real estate, but such approaches are often misleading and unrealistic. Those who suggest that one can successfully navigate the self-storage business with minimal cash often fail to acknowledge the inherent risks involved. Having adequate liquidity is crucial; without sufficient funds, new investors are likely setting themselves up for failure. The emphasis should be on understanding one’s financial standing and the serious implications of undercapitalization in real estate ventures.