So imagine this: You've built a successful consulting practice, but now you're trapped in the endless cycle of competing on expertise alone. So here's the uncomfortable truth - being right isn't enough anymore. Today's guest on the podcast, Alex Smith, pioneered a radically different approach to strategy that helped him build an 85,000 person strong following and transformed his business. What he reveals will challenge everything you believe about standing out in a crowded marketplace. The best part, it's not about working harder, it's about thinking differently.

In this episode, you're going to learn why being different matters more than being right, how to create a business without competitors - yes, it is actually possible - and the counterintuitive approach to strategy that actually works for smaller firms. That's right, strategy is not only for bigger firms. I think you're going to enjoy this one. Dig in.

Don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

Alex Smith is a strategist, writer, and advisor to CEOs/founders who founded Basic Arts in 2016 to help brands stand out and deliver real value. The best-selling author of No Bullsh*t Strategy, Alex focuses on strategic clarity and escaping competition, empowering businesses to understand and articulate their unique value, achieving strategic advantage through differentiation. He also publishes "The Hidden Path" newsletter, a treasured publication offering its readers uncommon strategic insights.

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#23, Melissa Brady, Senior Director, Alvarez & Marsal