Apogee Strong Jamie Cochran: Extreme Ownership, Everyday Leadership, and Building Confidence in Young Women
Do you ever feel like leadership is reserved only for people with titles, positions, or big personalities? Maybe you’ve doubted yourself, wondering if you’re “enough” to step up—or feared that mistakes and emotions might disqualify you from leading. What if leadership wasn’t about power or perfection, but about ownership, influence, and the small choices you make every day?
Today's guest, Jamie Cochran, proves exactly that. Jamie is the Chief Operating Officer at Echelon Front, the premier leadership consultancy founded by former Navy SEALs Jocko Willink and Leif Babin. Over the last 12 years, Jamie has helped organizations of every size—from startups to global enterprises—develop leaders at every level. She not only runs the operational side of the business but also teaches leadership principles in the field, guiding teams to adopt practical tools for real-world challenges.
What makes Jamie unique is her belief that leadership is the solution to every problem. She shows that anyone—whether you’re a student, a parent, a CEO, or a teammate—can lead with courage, humility, and clarity. Drawing on principles like Extreme Ownership, detachment from emotion, and the power of the “read back,” Jamie equips people with tools to influence others positively, solve problems effectively, and grow through mistakes rather than fear them.
Her passion is clear: helping people realize they already have what it takes to lead, and showing them how to practice leadership in every corner of life—at home, at work, and within themselves.
Quotes:
"Leadership exists at every level. Any human being who's interacting with other human beings has an opportunity to influence them, and so you're a leader in whatever capacity that might be."
"Leadership is something that can be learned. Even the best leaders have more opportunity to grow."
"Our tendency as human beings is to let our emotions or our ego or our own opinions and perspectives sort of prevent us from seeing the truth of a situation."
Actionable Takeaways:
Practice Extreme Ownership. Instead of making excuses or blaming others, ask yourself: What part of this situation can I own? Write down one mistake you’ve made recently and identify one step you can take to fix or learn from it.
Detach before deciding. Emotions cloud judgment. Build your own “detachment action plan” (like Jamie’s daughter did)—three quick things you can do to reset when you’re angry, stressed, or overwhelmed (e.g., take a walk, breathe deeply, write it out).
Use the “read back” method. When someone gives you instructions, repeat back what you heard in your own words. This not only prevents miscommunication but also builds trust and shows you’re fully engaged.
Look for leadership opportunities everywhere. Ask: Where can I step up today without being asked? Whether at home, school, or work, find one area where you can take initiative and serve others.
Redefine failure as growth. Instead of fearing mistakes, view them as training reps. Journal: What’s one recent failure, what did it teach me, and how can I apply that lesson moving forward?
Conclusion:
Jamie’s journey reminds us that leadership isn’t about rank, title, or perfection—it’s about responsibility, humility, and the willingness to own our actions. Through Extreme Ownership, detachment from emotion, and practical tools like the read back, she shows that anyone can step into leadership right where they are. Her message is clear: the problems we face are really leadership problems, and the solutions begin with us.