The Exposed Negative cover image

The Exposed Negative

S2 #18 - Fireside chat w/ Tom & Greg

Sep 5, 2023
Topics covered in this podcast include video, agents, morning struggles, crispy creams, listener feedback, adapting to the industry, budget allocation, neon lights, frame rates, clear communication in editing, finding clients, and effective outreach strategies.
43:17

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Quick takeaways

  • Consider the extra effort required for video projects when determining pricing and factor in editing and revisions.
  • Finding new clients involves targeted approaches, creating a broad reach, and adapting based on client feedback.

Deep dives

Pricing and Effort Considerations for Video Projects

When determining pricing for video projects, it is crucial to consider the extra effort required. Factors such as the level of post-production work, editing, and revisions should be taken into account. It is important to have open discussions with the client about their expectations and the level of work involved. Referring to industry standards, such as APA rates, can be helpful in establishing ballpark figures. It's also essential to factor in the time and effort needed for editing and revisions, as they can significantly impact the overall project cost.

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