Topics covered in this podcast include video, agents, morning struggles, crispy creams, listener feedback, adapting to the industry, budget allocation, neon lights, frame rates, clear communication in editing, finding clients, and effective outreach strategies.
Consider the extra effort required for video projects when determining pricing and factor in editing and revisions.
Finding new clients involves targeted approaches, creating a broad reach, and adapting based on client feedback.
Deep dives
Pricing and Effort Considerations for Video Projects
When determining pricing for video projects, it is crucial to consider the extra effort required. Factors such as the level of post-production work, editing, and revisions should be taken into account. It is important to have open discussions with the client about their expectations and the level of work involved. Referring to industry standards, such as APA rates, can be helpful in establishing ballpark figures. It's also essential to factor in the time and effort needed for editing and revisions, as they can significantly impact the overall project cost.
Finding New Clients
Finding new clients is a multifaceted process that differs depending on the individual's work and circumstances. Some strategies include targeted approaches, reaching out to specific relevant clients, and creating a broad reach through mailers or digital marketing. It is crucial to strike a balance between pushing what you care about and being receptive to client needs. Feedback from meetings can be valuable for understanding client perspectives and tailoring your approach. Building relationships and continuously evolving your work are key components of sustainable client acquisition.
The Role of Agents in Photography
Working with an agent can open doors to higher-paying opportunities and provide a structure that allows for more personal work. However, agents vary in their approaches and level of involvement. Finding the right agent is a process that requires time and establishing a strong relationship. Agents should truly care about their photographers as individuals and mentor them through their career development. The photographer must also anticipate the need for evolution in their work and maintain relevancy in a changing industry. It is crucial to find an agent who is invested in your long-term success.
In todays episode, Tom & Greg have a chat, covering video, agents and general chit chat.
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