In this final episode of our 3-part series on Self-Determination Theory, Scott Rigby, Ph.D. discusses Relatedness – “the experience of belonging or connection between people.” As product leaders, we feel the power of that connection when a customer says, “Wow, it’s like the people who designed this app were thinking about me when they built it.”
Scott ties the three episodes together here, describing what happens when the fundamental human needs of autonomy, competence, and relatedness are simultaneously met. Quite literally, we create a psychologically safe environment where the art of caring abounds. And where the needs of the business are tended to as well.
“I understand we all have business objectives,” Scott cautions, “and that there’s a fundamental nature to how businesses and employees interact.” The good news, he adds, is that one does not stand in opposition to the other.
“The key is to demonstrate care for employees and customers for their own sake, not so we can get more out of them,” Scott offers. “As a customer or employee, we’re blown away when a person or a company has put our needs ahead of their own.” We feel the connection; it’s like we belong.
Listen in to hear more from Scott about strategies to build relatedness on your teams, how emotional metrics can be measured, and more.
Liked this episode? Check out the first two from the series with Scott Rigby on Autonomy and Competence.
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