What’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others.

Blindsight book. getbook.at/blindsight

Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp

TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M

TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE

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