The Shift of Latino Voters

The rise in Latino support for the Republican Party is a significant trend, highlighted by data showing a marked increase in the percentage of Latino Protestants who identify as Republican, jumping from 17% to 37% between 2013 and 2023. This shift is particularly pronounced among Latino evangelicals, who have historically leaned Democratic but are increasingly drawn to Republican values. Factors influencing this movement include outreach efforts from predominantly white evangelical churches, which are actively seeking to expand their membership base amidst a decline in white evangelical populations. Additionally, this transition reflects broader changes in Latino religious identification, with a decrease in Catholic affiliation, as many Latinos increasingly turn to evangelical denominations that resonate with their cultural and spiritual needs.