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Wharton Business Daily
Overwhelmed By Too Many Choices When Shopping? Wharton Retail Expert Says There's A Right Amount of Choices But Do They Meet Your Preferences?
Dec 19, 2024
08:53
Barbara Kahn, Wharton Professor of Marketing and Retail Expert, joins the show to discuss why shoppers may feel overwhelmed when faced with many options and what strategies retailers use to make shopping decisions easier for customers.
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