In this episode of The SaaS SEO Show, we’ve interviewed Laetitia Woue, Director of Content & Organic Growth at Red Points, and discussed advanced keyword research and more.

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Here’s what we’re covering:

What is Red Points? Who’s using the product and gets the most value?
Content strategy at Red Points.
The balance between content written for SEO and original content.
Creating content for new product features.
Red Point’s blog navigation.
Using search intent modifiers (e.g., report, fake, protection) for keyword research.
Content audit process at Red Points.
Laetitia’s thoughts on content length.
Laetitia’s tips on finding writers with specialized knowledge.
Content promotion and link building process at Red Points.
Laetitia’s advice to people who want to achieve similar results.

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Useful Links:

Laetitia on Linkedin: https://www.linkedin.com/in/laetitia-woué-99170b83/
Red Points website: https://www.redpoints.com
Red Points Blog: https://www.redpoints.com/blog/
Book: Inbound PR: The PR Agency's Manual to Transforming Your Business With Inbound https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215

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Stay Tuned:

► Website: https://minuttia.com/

► LinkedIn: https://bit.ly/2DHaJNr

► YouTube: https://bit.ly/2BZJmhb

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This episode is brought to you by Minuttia and is sponsored by Ahrefs.

Visit ahrefs.com/awt and sign up for free!

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