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Investing in emerging markets offers a great growth opportunity due to the large and rapidly expanding population. As billions of people in emerging markets seek better lifestyles, there is a significant demand for various goods and services. However, traditional indexes and ETFs focused on emerging markets often fall short. These indexes are filled with state-owned enterprises that prioritize political motives over profit. As a result, investors miss out on the real growth potential of dynamic emerging market companies, such as the rising internet giants in countries like China, Russia, and Brazil.