Our guest today is Josh Burns, founder of DigitalDevConnect. Josh founded DigitalDevConnect to partner with game developers, game publishers, and service providers to support key business areas including strategy, market intelligence, marketing, game publishing, business operations, product management and business development. Josh’s specialty is in advising game developers and publishers, and helping them crack international markets. Josh also curates the Gaming Insiders newsletter.

Key Highlights:

🤔How apps should begin thinking about international expansion.

🙇Many developers tend to overthink internationalization by considering local partners when typically Western channels with local inventory can be the best place to begin.

🙋How a developer should prioritize among the 200+ countries they could be localizing in - and what their first steps should be.

📋Why getting an iOS app to be approved to be live in China can often take 100-200 pages of paperwork.

🌀Why the foreign developer approval process in China is almost humorously complex.

🎫The regulation change that will kick in on July 1.

📉Why the number of companies releasing foreign games in China has declined over time.

😐Why does China make it so hard to publish an app?

😓There is significant consolidation in Android app stores in China - yet there are challenges in operating here.

🔨How featuring works in the Android stores in China.

🕹Some examples of games that have transitioned well to the Chinese market.

🤷‍♂️What might happen after July 1, after which you have to have a license to be on iOS in China.

Check out the full transcript and show notes here: http://mobileuseracquisitionshow.com/episode/100-page-documents-source-code-printouts-and-more-how-to-crack-international-expansion-with-josh-burnsfounder-a-digital-dev-connect/

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