Better: The Brand Designer Podcast S12 E10: Diving into Octavo, a Thriller for Designers with Marty Neumeier
*Pre-order Octavo on Amazon*
Episode Description:
In this week’s episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.
Guest Name: Marty Neumeier
Guest Website: martyneumeier.com
Octavo Book: Pre-order on Amazon
Substacks
- The Scarlett Files: martyneumeier.substack.com
- Level C: levelc.substack.com
00:00: Intro & Minimind Wins From Past Students
07:55: Marty's Journey in Design and Writing
10:50: The Scarlet Files on Substack
11:19: The Origins of Graphic Design
12:58: Leonardo da Vinci's Influence
16:33: Challenges of Writing Fiction
18:49: The Intersection of Branding and Storytelling
26:20: Marketing Strategies for Authors
40:44: The Renaissance and Modern Story
43:36: The Aldine Press and Its Innovations
48:00: The Importance of Mentorship
52:31: Level C: Master Classes for Professionals
57:10: The Role of Testing in Design
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design