Physician NonClinical Careers with John Jurica

How Direct Primary Care Leads To Unexpected Income Opportunities

Dec 16, 2025

Dr. Jennifer Allen, a family physician who transitioned from nursing to direct primary care, shares her groundbreaking journey in the world of non-insurance-based healthcare. She discusses the misalignment in traditional medicine that drove her to start her own direct primary care practice and co-found an IV infusion lounge. Jennifer explores how this model not only offers affordable care but also creates unexpected revenue streams through innovative services. She emphasizes practical startup tips, low overhead benefits, and the potential for success even in small communities.

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INSIGHT

Direct Payment Changes The Doctor-Patient Dynamic

Direct Primary Care (DPC) removes the insurance middleman so physicians can serve patients directly.
Jennifer Allen says DPC lets doctors design care that matches patient needs and affordability.

ANECDOTE

Trigger-Point Price Prompted The Pivot

Jennifer recounts a cash-pay patient needing a trigger-point injection and the office manager quoting $256.
That experience convinced her she couldn't keep practicing inside a bloated system and pushed her toward DPC.

ADVICE

Resolve Non-Competes Before Launching

Check your employment contract and non-compete clauses before leaving a system.
Jennifer worked with her hospital to void a non-compete so she could open a DPC practice nearby.

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Family physician Dr. Jennifer Allen came to medicine through nursing and nurse practitioner roles before ultimately opening her own direct primary care (DPC) clinic outside the insurance system. After discovering how misaligned pricing and productivity demands were with the kind of care she wanted to deliver, she chose a membership-based model that let her work directly for patients instead of payors.

Dr. Jennifer explains how she navigated contracts and non-compete concerns, designed her DPC practice around access and affordability, and later added an IV infusion lounge as a separate business to create a second, values-aligned income stream. Listeners hear what to consider if they're thinking about DPC or cash-pay services themselves—from keeping overhead lean to choosing services, partners, and protocols that fit both their ethics and their lifestyle.

You'll find links mentioned in the episode at nonclinicalphysicians.com/unexpected-income-opportunities/