Justin Watkins - The Generalist’s Approach Makes You More Competitive - Episode #106

“I really only have about two tips: one is read more than your peers. The other one is do side projects.”

Justin Watkins is the Founder and CEO of Native Digital, a brand and marketing firm acquiring customers where they live: online. In 2020, AdWeek ranked Native Digital as the 4th fastest growing agency in the Midwest.

Questions and topics we covered include:

• How Justin bridges the skills gap between performance and brand marketing for himself and with his team.
• The old habits organizations have when it comes to “legacy marketing” that still hasn’t died off.
• Why you shouldn’t focus on the competition (focus on your clients instead).
• Why misalignment in messaging is the most common problem Justin’s clients are facing this year.
• How to qualify potential marketing clients?
• The traditional marketing channels that still excite Justin and that he’s using for his clients (with an example of how Casper is using traditional media).
• Should side hustles be encouraged?

And more!

Say to hello to Justin via LinkedIn - https://www.linkedin.com/in/justinwatkins/