AI is a valuable tool, but it shouldn't replace the core skills of human marketers. However, it's making everyone a marketer, but not an effective one.

Gain a fresh perspective on the role of Artificial Intelligence (AI) in the world of marketing. In this video, Ryan Deiss, Ralph Burns, and Kasim discuss the evolution of AI in marketing over the past year. They also explore its potential impact on marketers and why mastering the tool doesn't really give you an edge in digital marketing.

Ryan also emphasizes that marketers should prioritize mastering the basics of marketing, particularly messaging and amplification, instead of solely relying on AI for copywriting and messaging. Learn valuable insights into the evolving marketing landscape and how marketers can stay competitive in this changing environment, Listen to this episode now.

This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

2024 Digital Marketing Predictions with Ryan Deiss | Perpetual Traffic EP 523:

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0:00 AI Is Turning Everyone Into An Ineffective Marketer & Its Other Impacts On Digital Marketing

2:52 What AI did

4:45 Simplicity beyond complexity

6:58 Marketing is two things

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