In this episode of "A Journalist's Guide To AI," host Yumi Wilson sits down with podcast producer and founder of Saspod, Bogdan Bratis. They dive into Bogdan Bratis's unique journey from his early music career to building Saspod, a premier podcast production company based in the UK. The discussion covers valuable tips for aspiring podcasters, including the importance of podcast SEO, show naming strategies, and investing in sound quality. The conversation also explores the growing influence of AI in media—how tools like ChatGPT and audio enhancers are shaping the podcasting landscape, the risks of AI-generated misinformation, and practical ways to manage your online reputation in the age of AI. Both Bogdan Bratis and Yumi Wilson reflect on the importance of authenticity, quality content, and the challenges and excitement of podcasting in today’s rapidly evolving digital world.

(00:30) Introduction & Background - Bogdan Bratis

(02:50) Transition from Music to Podcast Production

(06:53) The Importance of Curiosity and Self-driven Learning

(08:26) Podcast Discovery, SEO & Naming Tips

(13:15) AI Tools for Podcasting & Measuring Digital Presence (16:19) Podcasting vs Traditional Media: Trends & Growth

(23:23) Keys to Podcast Success & Avoiding “Podfade”

(25:58) The Critical Role of Audio Quality

(40:47) AI in Editing: Tools and Pitfalls

(49:33) Deepfakes, Audio Cloning, and the Risks Ahead

(00:17) Controlling Your Personal Brand Online (ChatGPT, LinkedIn, Wikipedia)

(55:18) The Future of AI, Media, and Podcasting

(58:22) Practical Tips: Prompting AI and Maintaining Human Voice Follow Bogdan Bratis: