EP 091 King of the Hill Part 4 with Nick Perata, the director and event promoter

In this one, Cody talks with Nick Perata about creating and working at King of the Hill, a legendary snowboard competition held in Thompson Pass back in the 1990s. Perata talks about what it was like being the director and event promoter and how the event came to be. Before King of the Hill, he was a professional snowboarder, pushing the nascent sport into new areas of discipline and filming for the most progressive videos of the ‘90s. He was one of the best snowboarders in the world back when the professionals weren’t considered traditional athletes. They were often dirtbags and drifters with an attraction to rowdy groups and the outdoors.

Perata says that the rate of progression in sports moves quickly, so most athletes have about seven or eight years to be at the top of their game. After that time is up, the next generation of riders are on a higher level of progression. So, to continue his presence in the snowboard industry, Perata made a transition from being a professional snowboarder to an event promoter. It was a move that spawned King of the Hill and also set him down a path that would forever include Alaska.