The Art of Storytelling Within Tech | David Shriver, Head of Communications, Ocado Group

David Shriver, Head of Communications at Ocado Group, knows how to formulate and tell a story.

Exceptionally eloquent and adept at forming narratives within high-growth tech businesses,  David joins Lloyd to walk through the cruciality of telling consistent and coherent stories.

With over 35 years of experience in communications, this episode represents an absolute  masterclass in storytelling, so critical to the success of entrepreneurs, both internally and externally, as David elucidates.

Lloyd guides us through David’s journey, how he was inspired from and incentivized by his  father from a young age into reading, his Master’s in Anglosaxon Language, and his rise to the  top, as a key leader within the Ocado Group.

With so many critical takeaways for all entrepreneurs and those who formulate narratives, this  episode provides fascinating insight into how to tell a story, as David describes humanity’s  intrinsic desire to tell stories, harking back to medieval times and before, and relating this into the modern tech world.

[ 0:00 - 4:14 ] Telling the story of The Ocado Group

[ 4:15 - 7:11 ] The size and scale of Ocado

[ 7:11 - 11:07 ] The USP of the Ocado Smart Platform & outdoing Amazon

[ 11:08 - 16:15 ] Ocado’s Hollywood scenario

[ 16:15 - 22:15 ] Future of the High Street

[ 22:15 - 26:04 ] The cruciality of storytelling for tech entrepreneurs

[ 26:04 - 33:42 ] How technology has affected Communications

[ 33:42 - 39:18 ] Frameworking narratives and articulating purpose

[ 39:18 - 44:18 ] David’s background and rise to the top

[ 44:18 - 51:42 ] Reading, reading and reading more

[ 51:42 - 56:05 ] Quick-fire round & David’s Mana

[ 56:05 - 59:58 ] The Mana narrative

[ 59:58 - 1:06:41 ] Critical analysis of the word, and the future of education