Business Daily
How manifesting became big business
Sep 3, 2024
Dua Lipa, a chart-topping pop star, and Ariana Grande, renowned for her powerful voice, join former President Donald Trump and researcher Megan Lawton to discuss the booming trend of manifesting. They delve into how celebrities embrace this philosophy, questioning if it unlocks true success or is merely a fad. Lawton traces the origins and commercialization of manifesting, examining its psychological impacts and the fine line between optimism and risk. The conversation also touches on the role of social media and technology in shaping this new-age practice.
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Quick takeaways
- The rise of manifesting as a mainstream business is fueled by celebrity endorsements and the proliferation of related resources like apps and courses.
- Scientific research indicates that positive thinking can create neurological changes, making manifesting more credible and appealing to skeptics.
Deep dives
The Rise of Manifesting in Popular Culture
Manifesting has gained significant traction in popular culture, largely driven by endorsements from celebrities like Dua Lipa, Oprah Winfrey, and Ariana Grande. The concept revolves around the belief that positive thinking can lead to tangible outcomes, a notion that has transitioned from the realm of spirituality to mainstream acceptance. As the popularity of manifesting surged, particularly during the early months of the pandemic, numerous platforms—ranging from books to social media—have emerged to cater to this burgeoning interest. Consequently, the business of manifesting is thriving, attracting a diverse audience and generating a substantial market that continues to expand.
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