Tired of burning money on ads with little return? In this episode, Tom shares the most powerful, cost-effective marketing strategy he's used to generate millions in revenue — without cold leads or ad spend. Discover the Influencer Profit Strategy, a relationship-based approach to building a referral network that consistently delivers high-quality leads and drives serious growth.

In this episode, Tom discusses:

[00:24] Why most contractors waste money chasing cold leads through ads and clicks
[01:10] The strategy that has generated millions: building trust-based referrals
[02:17] How better relationships, not more leads, are the key to scaling
[02:36] Step 1: Identify 10 categories of professionals who serve your ideal client
[03:15] Examples of referral partners by trade: designers, realtors, inspectors, and more
[03:40] Step 2: Go deep with three quality contacts per category
[04:22] Why reciprocal relationships drive success and referrals
[05:06] The math: 30 partners × 1 referral per quarter = 120 leads/year
[05:50] Why this strategy outperforms ad spend with an 80% close rate
[06:03] The importance of being highly referable — make your partners look like heroes
[07:16] How to implement the strategy: start listing categories and reaching out today
[08:21] Stay visible and valuable even when there's no active project
[08:42] Track referral sources with a CRM or spreadsheet
[09:58] Real-world example: one interior designer partner generated $75K+ in revenue
[10:16] Final advice: play the long game, earn referrals, and stop chasing strangers

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Podcast Beyond Episode 285