Yahya Sinwar, the Hamas leader in Gaza, uses civilian casualties as a strategic ploy to gain international attention for his cause. His journey from refugee to head of Hamas is marked by an understanding of media manipulation and violence. The October 7th attack reflects his ambition to leverage Palestinian prisoners' narratives, despite miscalculations. As tensions escalate, the international focus on Palestine shifts amidst the suffering, complicating ceasefire negotiations. Sinwar's resolve represents a deep-rooted belief in the historical significance of their struggle.