19) Pela Case From Being “Laughed at” to Leading the Industry by Example with its Co-Founder Jeremy Lang

Now that we know about plastic pollution, what's next? What do we need to start from scratch to building a physical eco product and bringing that to life? Today, eco smartphone case brand Pela Case's Co-Founder, Jeremy Lang, shares his wisdom with us.

 

HIGHLIGHTS:

[06:50] How Jeremy turned his idea into an actual product.

[08:55] The hardest part for the Pela Case team going from product to launching the brand.

[11:40] Jeremy: "We wanted to make sure that it wasn't an eco-friendly product that didn't function well. We wanted to make sure #1 it was designed really well, protected your phone, felt really great. But also was eco-friendly."

[13:40] Keys to helping Pela Case take off as a brand.

[14:55] Jeremy: "It really seems like we can make a difference."

[15:45] What Pela Case's team did to secure some great, viral press features.

[17:00] Kaméa: "What do you think the world needs to not have any plastic issues at all? What does that world look like?"

[17:45] Jeremy: "You can look at it two ways... what a big pile of garbage, or you can say... what an opportunity..."

[20:20] Kaméa: "How can we inspire conventional companies to be more responsible for the products they're putting out (that will eventually be disposed of)?"

 

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