An Aromatic Life Lavender in Coal Country: A Story of Second Chances with Jocelyn Sheppard
#164: In this episode, Frauke sits down with Appalachian Botanical Co. CEO Jocelyn Sheppard to talk about transforming reclaimed coal mine land in West Virginia into thriving lavender fields. Jocelyn shares her unexpected journey from librarian and consultant to CEO of a natural products company, the challenges of starting an agricultural business in Appalachia, and how lavender became a symbol of healing for both land and people. They discuss creating second-chance job opportunities, working with local communities, the importance of zero-waste practices, and the future of Appalachian lavender in both regional and national markets. This is the feel-good story that we all need right now!
Visit the Appalachian Botanical Co. website: https://appalachianbotanical.com/ and use the code AROMATIC15 for 15% off total purchase (valid through 11/30/2025).
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Watch the video Coal Mines Into A Lavender Empire!
Watch the video Rooted in the Mountain State - Appalachian Botanical Co
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