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Why Spotify is launching its own font, Spotify Mix
May 23, 2024
Spotify launches its own font, Spotify Mix, to create a distinct visual identity. The partnership with Dynamo typefaces replaces Circular font, aligning with unique branding strategy.
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Quick takeaways
- Spotify Mix font aims to distinguish brand identity through unique typography.
- Font selection affects brand perception and user experience, with Spotify Mix leading the way for startups.
Deep dives
Spotify launches new font, Spotify Mix, to establish unique visual identity
Spotify introduced a new font, Spotify Mix, aimed to differentiate its visual identity. Developed with Dynamo typefaces, Spotify Mix is a sans-serif typeface featuring a blend of sharp angles and smooth curves. This font change signifies Spotify's departure from traditional typographic norms, reflecting the dynamic evolution of audio culture. By replacing Circular, Spotify Mix sets an example for startups seeking a distinct brand image through font selection.
