Five Guys UK and Europe CEO John Eckbert Talks Expansion

John Eckbert, CEO of Five Guys UK and Europe, shares insights on the fast-food giant's ambitious expansion amid economic uncertainty. He discusses the importance of maintaining high-quality standards and excellent customer experience in a competitive market. Eckbert highlights strategies for employee retention, emphasizing above-minimum wages and staff development. He also explores the chain's adaptation to health trends and the revival of social dining post-COVID, all while navigating the unique challenges of the European market.