Australian Business Podcast Protecting your IP, with intellectual property economist Michael Falk
Michael Falk is IP Australia's Chief Economist. He joins Owen for a refresher on IP and what it means to protect your brand as you grow.
PDF: Intellectual property reference guide
Questions covered with Michael
- IP Australia was a guest on a previous episode and spoke about patents and trade marks. Can you remind us what the different forms of IP are?
- Can you explain the role of intellectual property (IP) in the entrepreneurial journey? How can it be a crucial factor in the success of startups and innovative ventures?
- How should business founders and owners think about IP in crafting their business strategy?
- How can entrepreneurs strike a balance between protecting their intellectual property and maintaining a collaborative mindset, especially when engaging in open innovation or partnerships?
- What resources are available for entrepreneurs who want to learn more about intellectual property and its potential impact on their business strategies?
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