Katharine McKee is the Founder of Morphology Consulting, a digital commerce consultancy relying on algorithmic structure to optimize company strategies, increasing profitability and growth. As a Fortune 500 e-commerce strategist, startup advisor, and digital commerce expert, Katharine specializes in data and analytics. She has spent 15 years building digital commerce capabilities for leading CPG and luxury brands. Katharine has contributed her thoughts on e-commerce and retail-related topics to Forbes, Business Insider, and Authority Magazine. In 2022, she was recognized in Forbes Next 1000 and ranked #30 among the Top 100 Retail Technology Influencers by Retail Technology Innovation Hub.

In this episode…

The evolution of marketing has made brand promotion easily accessible and convenient for company use. However, in some instances, quick marketing strategies can be a detriment to your business. Which strategies work against your marketing goals, and which are worth pursuing?

It’s easy to opt for quick marketing solutions, such as paying for ads on other platforms. In the short-term, these efforts seem like the best option. The caveat to these solutions are that you spend valuable marketing dollars trying to convince an audience to purchase your product. Katharine McKee, an e-commerce expert and startup advisor, has mentored brands on furthering their influence by focusing on manageable business aspects. She recommends removing large images from your website, targeting your intended audience, and considering your marketing efforts from the consumer’s perspective.

On this episode of the Up Arrow Podcast, William Harris welcomes Katharine McKee, Founder of Morphology Consulting, to discuss how businesses can improve their marketing efforts. Katharine shares inefficient marketing processes to avoid and provides valuable methods with proven success. She also explains why information is more valuable than product images.

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