There is a misalignment between how buyers want to buy and how the B2B sales processes are set-up. G2 last year reported that 90% of the buyer's journey happen's before a buyer talks to a sales person. But many B2B buyer's have to sit through multiple sales conversation before they can get a demo or try a product. It's my opinion that those who provide impact the fastest (time to value ratio) will get the most customers at the most efficient cost. That's why my recent conversation with Natalie Marcotullio is so important. Natalie came on the show to chat through all things interactive product demo experiences and how they can substantially improve your buyer's experience leading to increased pipeline and higher win rates. We covered:

• How buyer's want to buy in 2023/2024 using dat and how B2B sales processes haven't kept up
• What is an interactive demo experience and how can a software or PLG focused organization use them
• How can a service-based company use them
• How can AEs use them in the sales process to get buy-in from busy executives & decision makers
• How to get started and what types of demo experiences you should create first
• What to avoid when creating a interactive demo experience