Today we’re learning from Lily Dempster, the founder of One Small Step app.

One Small Step is a social enterprise that uses technology and behavioural science to make it easy and rewarding for people to successfully adopt greener habits and reduce their carbon emissions. Their vision is to harness the best aspects of humanity to help avert the climate crisis and secure an environmentally-healthy future. It’s designed to help millions of people reduce their carbon emissions and offers a clear path to personal net zero emissions and climate positivity through the delivery of free science-based, data-informed courses and habits.

One Small Step gives clarity on the impact of the food you eat, the purchases you make, how you travel, the energy you use, and the waste you produce. It then provides solutions via easy, step-by-step courses to reduce emissions, with the option to switch to trusted sustainability products & services.

This was such an interesting episode for me! I’m less in the loop when it comes to the blueprint of building an app and acquiring users so I learnt a lot and I’m sure you will too. I also loved hearing about the things that Lily would do differently if she had a chance to start up again. When it comes to investing, it's important to remember that it's an ambitious and massive undertaking. Not having a strong revenue loop built in from the outset has made it harder because you're spending so much energy on the investment piece. It might have made more sense to get to their point of covering her own costs before embarking on that raise. In that case you're raising to scale up, not raising to surive. You'll have a much strong pitch.

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Let’s get into this episode, this is Lily for Female Startup Club!

LINKS WE MENTION:

Lily's LinkedIn

One Small Step's LinkedIn

One Small Step's Twitter

One Small Step's Instagram

Ray Dalio's Principles Book

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