The Rise of Digital Transformation

Digital transformation reflects the significant shift in how businesses leverage technology to enhance performance and meet evolving customer demands. This transformation began in the 90s when companies started integrating smart devices and social media for real-time communication with customers, moving away from traditional brick-and-mortar sales. The concept gained momentum with Google’s decision to prioritize infrastructure management within development teams, leading to the emergence of strategies such as 'infrastructure as code'. This shift allowed startups to deploy products rapidly and efficiently, with some achieving up to ten deployments daily, significantly outpacing traditional competitors still bogged down by lengthy deployment processes.