Today Mark sits down with Michelle Norris, CEO and Managing Event Coordinator of Paleo f(x)™. Years ago, while waiting to depart the inaugural Ancestral Health Symposium and head back to their hometown of Austin, Texas, Michelle wondered aloud how in the world she and Keith would be able to distill all they'd absorbed into usable parcels for the everyday clients they worked with. Then and there, the seeds for their own all-encompassing “paleo party” were planted. Michelle was then, and is now, the driving force behind the Paleo f(x)™ enterprise. To say she is passionate about this movement is a major understatement. She lives and breathes Paleo f(x)™, and is adamant about bringing Paleo—the diet, the lifestyle and the community engagement—to the masses. Never underestimate a determined woman with a dream to change the world. And with Michelle at the helm, Paleo f(x)™ is poised to do just that. Michelle is also a Founding Partner of ID Life, a new health & wellness company that is poised to revolutionize the industry, and is Executive Chef, owner and founder of Instinct Catering. This episode is brought to you by Safe Catch Elite—the lowest mercury tuna of any brand. Safe Catch is the only brand that tests every fish and is paleo certified. For tuna with amazing purity and amazing taste, go to Safecatch.com/primal and receive 20% off your order!