How a Multinational Publishing House Pivoted to Digital

Wolters Kluwer started in the 1830s as a publishing house. But the Dutch multinational corporation has grown into a global, information services company and now earns more than 90 percent of its revenue from digital products.

“We had to move quickly and we had to do a certain set of strategic things, or the company might not survive,” chair and CEO Nancy McKinstry tells IdeaCast host Curt Nickisch.

In this episode, McKinstry discusses how she successfully shifted the company’s strategy to focus on digital products through strategic investments in product innovation. She also emphasizes the importance of patience, as consumers slowly adopted new products and services.

Key episode topics include: strategy, leadership, strategy execution, business management, digital transformation, innovation, product development, information services, timing.

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• Listen to the full HBR IdeaCast episode: How One CEO Successfully Led a Digital Transformation (Dec 2019)
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