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Nancy McInstery, CEO of Walters Cluerer, shares insights into their successful digital transformation. The company shifted its strategy to focus on digital products, which now account for 91% of its revenue. Investing in product innovation played a crucial role in their transformation, with the development of expert solutions that provide value to customers. McInstery highlights the importance of patience, as it took time for customers to fully adopt digital products. This transformation has led to significant growth and improved business performance.