GTM Disrupted with Mike Smart cover image

GTM Disrupted with Mike Smart

Disrupting Go-to-Market with PLG

Jun 14, 2023
31:35

Mike Smart of Egress Solutions has an exhilarating discussion with successful entrepreneur Esben Friis-Jensen. He is working on his second start-up in less than 10 years. Esben adds a unique perspective on the product-led growth (PLG) initiative with offers his thoughts on how the enterprise software business will shift and change in the future. We discuss the progression of PLG and how it will change how software companies organize teams to improve their effectiveness. Esben is Co-founder and Chief Growth Officer at Userflow, a no-code onboarding flow builder that enables customized in-app tours and checklists. Previously he was Co-founder and Chief Customer Officer at Cobalt, a security platform that offers Pentest as a Service (PtaaS). Esben began his career as a consultant with Accenture responsible for the deployment management of global IT implementations.


Esben’ Bio:

Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben co-founded Cobalt, which today is a 200+ employee company. Esben holds BEng in Mathematics and MEng in Mathematical Modeling from Technical University of Denmark (DTU).

-----------

Guest: Esben Friis-Jensen | Linked In: Esben Friis-Jensen

Host: Mike Smart | www.EgressSolutions.net

-----------

This is a Mr. Thrive Media production. Learn more at www.MrThrive.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode