The Distribution by Juniper Square Ep.53: Education as strategy: The Key to Adviser Buy-In - Joan Solotar - Global Head of Private Wealth Solutions - Blackstone
Dec 17, 2024
Joan Solotar, the Global Head of Private Wealth Solutions at Blackstone, breaks down her impressive journey from an early finance enthusiast to leading a major player in alternative investments. She emphasizes the transformative power of education in empowering advisors and clients alike to make informed decisions. Joan discusses the importance of authenticity in communication and the need for diversity in finance, along with strategies for navigating market challenges. Her insights on scaling and adapting Blackstone's offerings are essential for thriving in today’s competitive landscape.
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Building Trust with Advisors
- Building trust with advisors requires genuine commitment, transparency, and ongoing service.
- Blackstone's focus on these values has been key to their success in the private wealth market.
Advisor's Transformation
- An advisor initially hesitant about private investments saw a transformation after joint client meetings with Blackstone wholesalers.
- This hands-on approach built his confidence and led to significant allocations, highlighting the power of practical education.
Competitive Edge with Private Investments
- Advisors can differentiate themselves and gain clients by offering private investments, similar to how ETFs were once a differentiator.
- As privates become mainstream, advisors who embrace them early gain a competitive edge.