Supercontext: an autopsy of media Yahoo Screen
Mar 10, 2017
01:10:56
What went wrong with Yahoo Screen and its investment in a sixth season of Community? We look behind the business to try to figure out how a search engine whittled away the brand loyalty of a beloved TV show.
Additional Resources
- Community Didn't Kill Yahoo Screen - Yahoo Did
- Yahoo Screen Won’t Say if Its Season of Community Was a Success
- Yahoo Loses $42 Million on ‘Community,’ 2 Other Original Series
- Why Yahoo’s Foray Into Original TV Series Failed
- Kathy Savitt, Yahoo’s Head of Media, Leaves for Movie Studio
- Bills, Jaguars to make history as part of free live webcast
- Yahoo yanks Yahoo Screen hub, scatters “original” content across sites
- Not Even Community Could Save Yahoo’s TV Dreams