I have sad news today: we’re publishing the season 4 finale of Why’d You Push That Button? The good news, though, is that it’s a really great episode! Today, Kaitlyn Tiffany and I (Ashley Carman) are asking what verification on social media accounts really means. To some, it represents more than a badge of authenticity. We wonder why people want to be verified and what they’re willing to do to get the blue checkmark.

I tell the story of my own journey to Instagram verification (weird flex, I know) and ask my friend Michelle what she thinks about me now that I have a checkmark. Afterward, we interview Verge senior reporter Adi Robertson about verification’s origins, and then we chat with two guests who differ on the importance of verification. We talk with a content creator named Mark, who once tried to pay someone to get his Instagram account verified, and artist Joseph Grazi about his Culture Cures project and why he’s slapping anti-influencer stickers onto New York City subway train cars and platforms.

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What does ‘being verified’ actually mean?