Social Media Stress to Success: Finding the Fun in Real Estate Social Media Marketing

In this engaging episode of Rethink Real Estate, host Ben Brady explores the complex dynamics of social media marketing within the real estate sector with guest Karlyn Ankrom, Founder, CEO & Lead Strategist of 'Oh Snap! Social'. Together, they delve into the often polarizing views on social media's role in real estate, discussing why many agents perceive it as a necessary yet challenging aspect of their marketing strategy. Karlyn brings a fresh perspective to the conversation, advocating for a return to the original intent of social platforms: fun, transparency, and a window into the user's life. She emphasizes that the most successful real estate professionals on social media are those who embrace these principles, creating authentic content that naturally attracts business and strengthens their connection with their audience. 🎯 Key Episode Highlights: • The love/hate relationship many real estate professionals have with social media marketing. • Strategies for making social media a fun and authentic part of your real estate business. • How genuine content can transform your follower count into real estate deals. 👉 Must-Watch for Real Estate Agents: Whether you're struggling with your social media strategy or looking for ways to enhance your online presence, this episode offers valuable insights into making social media work for your real estate business. Be sure to like, subscribe, and share your thoughts or experiences with social media in real estate in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Karlyn Ankrom & Oh Snap! Social: https://ohsnapsocial.com/ https://www.facebook.com/ohsnapsocial/ https://www.instagram.com/ohsnapsocialkarlyn https://www.linkedin.com/in/karlynankrom/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #socialmedia #socialmediamarketing #ohsnapsocial #rethinkrealestate #realestatemarketing #realestatesales #digitalmarketing #realestatedigitalmarketing #realestatepodcast #realtorpodcast