In this episode, I address the future of brand strategy. What trends are emerging and where are we headed in this complex field? What is the role of a brand strategist and how will it evolve? Find out in this jam-packed solo episode!
Show notes:
Here are the 10 discussion points
- Designers becoming strategists
- Strategy commoditization
- Emergent vs Top-down approach
- Marketing science influence
- Digital vs media-neutral strategy
- Comms strategy merging with branding
- Blurred lines between brand, marketing and business strategy
- Eroding title of a brand strategist.
- An evolution towards more breadth, and not just depth.
- The big T strategist (by Julian Cole from Planning dirty)
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