The Joe Pomp Show
#251 Peacock's Exclusive NFL Playoff Game Is More Than A Money Grab + Nick Saban’s Financial Impact At The University Of Alabama
Jan 12, 2024
The podcast discusses the business of the NFL's exclusive playoff game on Peacock, Nick Saban's financial impact at the University of Alabama, and the strategic value of live sports for streaming services like Amazon and Peacock.
19:41
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Quick takeaways
- Peacock's exclusive NFL playoff game is a strategic move to attract subscribers and increase viewer engagement through a significant financial investment.
- Nick Saban's tenure at the University of Alabama resulted in a substantial financial impact, with increased enrollment and revenue attributed to his coaching success.
Deep dives
Peacock's Exclusive NFL Playoff Game
Peacock will be hosting an exclusive NFL wild card playoff game between the Kansas City Chiefs and the Miami Dolphins, requiring viewers outside local markets to pay $6 to $12 to watch the match. While fans have criticized this move, highlighting the perceived greediness of the NFL, Peacock paid a substantial $110 million for this game alone, translating to $1.8 million per minute of game action. Despite offering a commercial-free fourth quarter, Peacock's intentions to attract viewers and increase subscriptions are evident, banking on the game as a loss leader to boost overall sign-ups and viewer engagement.
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