Marketplace Morning Report The business of European pop and women's basketball
May 16, 2025
This podcast explores the phenomenon of the WNBA as it kicks off its season, highlighting its booming attendance and marketing strategies that attract new fans. It delves into player visibility and rivalries as key factors in sustaining this excitement. Additionally, it looks back at the Eurovision Song Contest, celebrating its cultural significance in Europe since 1956 and the financial benefits it brings to participating nations. The enduring global appeal of Eurovision is discussed, showcasing its ability to remain relevant in today's digital age.
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WNBA's Growing Popularity
- The WNBA's 2024 season saw a 48% attendance increase and the highest national TV viewership since the 90s.
- Marketing is leveraging player personalities and new teams to sustain momentum amid economic caution.
Maximize WNBA Fan Engagement
- The WNBA should engage curious new viewers by promoting team rivalries and players as influencers.
- Highlight players in ad campaigns and social media to deepen fan investment and monetize personalities.
Women's Sports Fan Loyalty
- Fans of women's sports tend to be more loyal and values-driven compared to men's sports fans.
- This loyal fan base may sustain sales better during economic downturns, benefiting the WNBA's revenues.