The Brave Technologist

Building Community in Virtual Social Worlds

Apr 23, 2025
Yemel Jardi, Co-founder and Executive Director of the Decentraland Foundation, shares insights on the evolution of Decentraland from a digital experiment to a vibrant community. He discusses the importance of human connection in virtual worlds and the unique opportunities for creators. The conversation also dives into the balance of decentralization with governance, highlighting ethical concerns surrounding AI in these spaces. Jardi emphasizes how community-driven content enriches the user experience and enhances engagement in the metaverse.
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ANECDOTE

Co-Founder Journey and Early Vision

  • Yemel Jardi co-founded Decentraland after years building open-source Bitcoin tools since 2014.
  • Early experiments with blockchain-based virtual land ownership sparked the creation of Decentraland as a decentralized virtual world.
INSIGHT

Community Ignited Growth

  • Public excitement was the tipping point for Decentraland's growth beyond an experiment.
  • A viral video brought hundreds to join the community and collaborate on building the project.
INSIGHT

Metaverse as Human Connection

  • Decentraland aims to provide more bandwidth for human connection through spatial social interaction.
  • It addresses the deep need for genuine real-time contact beyond asynchronous, AI-generated content.
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