Emir Atli is the Co-Founder and Chief Revenue Officer at HockeyStack, a GTM analytics platform for B2B companies to analyze, forecast, and optimize their marketing. I joked with Emir that I feel like HockeyStack came out of nowhere but are now a constant presence in my LinkedIn feed. We dove into the reason for that, as well as Emir's thoughts on: what to do when competitors lie about your product the benefits of going through Y Combinator when to buy-out your prospect's contract with a competitor how they'll be using their recent seed funding why it's hard to start a martech business right now and lots more! Follow Emir: LinkedIn Check out HockeyStack: Website Continue the conversation with me: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠TikTok⁠⁠⁠ | ⁠⁠⁠Twitter⁠⁠⁠ This episode is brought to you by the ⁠⁠⁠Healthy Competition⁠⁠⁠ community. 1,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today!